:root {
  --bg: #faf8f5;
  --ink: #0f1c2e;
  --ink-light: #4a5568;
  --amber: #e8a838;
  --amber-dark: #c8891e;
  --navy: #0f1c2e;
  --white: #ffffff;
  --grey-light: #f0ece6;
  --grey-mid: #d4cfc8;
}

* { box-sizing: border-box; margin: 0; padding: 0; }

body {
  font-family: 'DM Sans', sans-serif;
  background: var(--bg);
  color: var(--ink);
  line-height: 1.6;
}

/* NAV */
.nav {
  padding: 20px 40px;
  border-bottom: 1px solid var(--grey-mid);
}
.nav-inner {
  max-width: 1100px;
  margin: 0 auto;
  display: flex;
  align-items: center;
  justify-content: space-between;
}
.nav-logo {
  font-family: 'Fraunces', serif;
  font-size: 22px;
  font-weight: 900;
  color: var(--ink);
}
.nav-tagline {
  font-size: 13px;
  color: var(--ink-light);
  letter-spacing: 0.05em;
  text-transform: uppercase;
}

/* HERO */
.hero {
  padding: 80px 40px 60px;
  background: var(--ink);
  color: var(--white);
}
.hero-inner { max-width: 1100px; margin: 0 auto; }
.hero-label {
  font-size: 12px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--amber);
  margin-bottom: 20px;
  font-weight: 500;
}
.hero-headline {
  font-family: 'Fraunces', serif;
  font-size: clamp(52px, 8vw, 96px);
  font-weight: 900;
  line-height: 1;
  color: var(--white);
  margin-bottom: 24px;
}
.hero-sub {
  font-size: 17px;
  color: rgba(255,255,255,0.72);
  max-width: 560px;
  margin-bottom: 52px;
  line-height: 1.65;
}
.hero-stats {
  display: flex;
  align-items: center;
  gap: 0;
}
.stat {
  display: flex;
  flex-direction: column;
  padding: 0 36px;
}
.stat:first-child { padding-left: 0; }
.stat-number {
  font-family: 'Fraunces', serif;
  font-size: 36px;
  font-weight: 900;
  color: var(--amber);
}
.stat-label {
  font-size: 12px;
  color: rgba(255,255,255,0.55);
  text-transform: uppercase;
  letter-spacing: 0.08em;
  margin-top: 4px;
}
.stat-divider {
  width: 1px;
  height: 48px;
  background: rgba(255,255,255,0.2);
}

/* SEGMENTS */
.segments {
  padding: 80px 40px;
}
.segments-inner { max-width: 1100px; margin: 0 auto; }
.section-tag {
  font-size: 11px;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--amber-dark);
  font-weight: 600;
  margin-bottom: 12px;
}
.segments-header { margin-bottom: 48px; }
.segments-header h2 {
  font-family: 'Fraunces', serif;
  font-size: 40px;
  font-weight: 900;
  color: var(--ink);
  margin-bottom: 12px;
}
.segments-desc {
  font-size: 16px;
  color: var(--ink-light);
  max-width: 480px;
}
.segments-grid {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(300px, 1fr));
  gap: 20px;
}
.segment-card {
  background: var(--white);
  border: 1px solid var(--grey-mid);
  border-radius: 12px;
  padding: 28px;
  transition: box-shadow 0.2s;
}
.segment-card:hover {
  box-shadow: 0 4px 24px rgba(15,28,46,0.08);
}
.segment-icon {
  font-family: 'Fraunces', serif;
  font-size: 24px;
  font-weight: 900;
  color: var(--amber);
  margin-bottom: 12px;
  display: inline-block;
  background: var(--ink);
  padding: 6px 10px;
  border-radius: 6px;
}
.segment-card h3 {
  font-family: 'Fraunces', serif;
  font-size: 18px;
  font-weight: 700;
  margin-bottom: 8px;
}
.segment-card p {
  font-size: 14px;
  color: var(--ink-light);
  line-height: 1.55;
}

/* HOW */
.how {
  background: var(--ink);
  padding: 80px 40px;
  color: var(--white);
}
.how-inner { max-width: 1100px; margin: 0 auto; }
.how h2 {
  font-family: 'Fraunces', serif;
  font-size: 40px;
  font-weight: 900;
  color: var(--white);
  margin-bottom: 48px;
}
.steps { display: flex; flex-direction: column; gap: 36px; }
.step {
  display: grid;
  grid-template-columns: 80px 1fr;
  gap: 24px;
  border-bottom: 1px solid rgba(255,255,255,0.1);
  padding-bottom: 36px;
}
.step:last-child { border-bottom: none; padding-bottom: 0; }
.step-num {
  font-family: 'Fraunces', serif;
  font-size: 48px;
  font-weight: 900;
  color: var(--amber);
  line-height: 1;
}
.step-content h3 {
  font-family: 'Fraunces', serif;
  font-size: 22px;
  font-weight: 700;
  color: var(--white);
  margin-bottom: 10px;
}
.step-content p {
  font-size: 15px;
  color: rgba(255,255,255,0.65);
  line-height: 1.65;
}

/* VALUE */
.value { padding: 80px 40px; }
.value-inner { max-width: 1100px; margin: 0 auto; }
.value-content {
  display: grid;
  grid-template-columns: 1fr 280px;
  gap: 60px;
  align-items: start;
}
.value-left h2 {
  font-family: 'Fraunces', serif;
  font-size: 36px;
  font-weight: 900;
  color: var(--ink);
  margin-bottom: 16px;
  line-height: 1.2;
}
.value-left p {
  font-size: 15px;
  color: var(--ink-light);
  margin-bottom: 28px;
  line-height: 1.65;
}
.value-pills {
  display: flex;
  flex-wrap: wrap;
  gap: 8px;
}
.pill {
  background: var(--ink);
  color: var(--white);
  font-size: 12px;
  font-weight: 500;
  padding: 6px 14px;
  border-radius: 100px;
}
.value-right {
  background: var(--ink);
  color: var(--white);
  border-radius: 16px;
  padding: 36px;
}
.value-metric {
  display: flex;
  flex-direction: column;
  margin-bottom: 20px;
}
.metric-number {
  font-family: 'Fraunces', serif;
  font-size: 36px;
  font-weight: 900;
  color: var(--amber);
}
.metric-label {
  font-size: 13px;
  color: rgba(255,255,255,0.6);
  text-transform: uppercase;
  letter-spacing: 0.08em;
}
.value-note {
  font-size: 13px;
  color: rgba(255,255,255,0.6);
  line-height: 1.6;
}

/* CLOSING */
.closing { padding: 100px 40px; background: var(--grey-light); }
.closing-inner { max-width: 800px; margin: 0 auto; text-align: center; }
.closing h2 {
  font-family: 'Fraunces', serif;
  font-size: clamp(32px, 5vw, 56px);
  font-weight: 900;
  color: var(--ink);
  line-height: 1.15;
  margin-bottom: 20px;
}
.closing-sub {
  font-size: 18px;
  color: var(--ink-light);
  line-height: 1.65;
}

/* FOOTER */
.footer { padding: 40px; border-top: 1px solid var(--grey-mid); }
.footer-inner { max-width: 1100px; margin: 0 auto; }
.footer-logo {
  font-family: 'Fraunces', serif;
  font-size: 18px;
  font-weight: 900;
  color: var(--ink);
  margin-bottom: 6px;
}
.footer-tagline { font-size: 14px; color: var(--ink-light); margin-bottom: 12px; }
.footer-meta { font-size: 12px; color: var(--grey-mid); }

/* RESPONSIVE */
@media (max-width: 768px) {
  .hero { padding: 60px 24px 48px; }
  .hero-stats { flex-direction: column; gap: 16px; }
  .stat-divider { display: none; }
  .stat { padding: 0; }
  .segments { padding: 60px 24px; }
  .segments-grid { grid-template-columns: 1fr; }
  .how { padding: 60px 24px; }
  .step { grid-template-columns: 50px 1fr; }
  .step-num { font-size: 36px; }
  .value { padding: 60px 24px; }
  .value-content { grid-template-columns: 1fr; }
  .value-right { margin-top: 0; }
  .closing { padding: 60px 24px; }
  .nav { padding: 16px 24px; }
}